AOL’s DailyFinance
A Glimmer of Hope for Online Ad Market Following a Gruesome 2009
The online advertising business may be turning the corner. After a dismal start to 2009, Internet advertising spending perked up in the fourth quarter. April 7, 2010
Hamsters That Sell: Kia Wins Auto Ad of the Year
Evidently, hamsters are good for sales, or at least for getting viewers to remember your product. A Kia Motors ad featuring dozens of the furry critters was awarded Automotive Ad of the Year at the Nielsen Automotive Advertising Awards. April 1, 2010
Coupons to the Rescue: It’s Raining Pennies for Main Street
The average value of a coupon for consumer package goods in 2009 was $1.37, according to new report by NCH Marketing Services. And consumers redeemed 23% more coupons last year, the first increase in 17 years. That created $3.5 billion in savings for coupon-clippers. April 1, 2010
French Firms Take the Lead in Advertising Wars
Most advertising giants lost money in 2009, but French firms Publicis Groupe and Havas lost the smallest percentage of their revenue compared to their peers. In today’s advertising environment, that counts as a victory. March 26, 2010
‘Television on a Stick’ Sparks Admiration, Ire From Sea to Blinking Sea
They’re distracting to drivers — maybe. They’re “television on a stick” — to those who hate them. Digital billboards, banned in several cities and states, are getting scrutinized by the Federal Highway Administration, but their defenders say they’re generating lots of money. March 23, 2010