Advertising Age
Highlights
Is There Anything You Won’t Do?
Sponsorship Costs for Fireworks Displays Skyrocket
Clear Channel Eyes One-Second Radio Spots
Is There Anything You Won’t Do?
Snickers Finds a Little Hip-Hop Can Be Very Satisfying
Former Ogilvy Exec Named President of Amalgamated
American adventures entertain Chinese commuters
Citigroup Consolidates Relationship Marketing at Four Shops
World Cup Fuels Spend on Spanish-Language Media
Meet Mediaedge:cia’s Global Solutions Chief
World Cup Lives up to Hype for Hispanic-Targeted Media
Saatchi Wins Sony Ericsson Global Creative Account
Automakers Cut Ad Spending, Hurting Print, Radio
You don’t have to buy media to win
Ad Dollars Continue to Pour Into Internet, Spanish-Language TV
A Murder Mystery Web Game Solves Problem for Margarine Brand
DDB Wins $200M Safeway Advertising Account
IRS Crackdown on Celeb Handouts Makes Good PR for Marketers
How Cliff Freeman Plans to Shed Its TV-Only Rep
Doh! Homer Simpson in Just One Second
Consumer Satisfaction With Portals Declining
Sam’s Club Picks StrawberryFrog for Creative, Branding Work
Who’s on the Web? 63 Million Boomers
Bernstein Agency Cut From Wal-Mart $570 Million Ad Review
Men More Likely Than Women to Skip Ads
Kaplan Thaler Wins Centrum Advertising Account
Arc Worldwide Wins Sara Lee Promotional Account
Grey Global Aligns Marketing Agencies Under G2 Brand
Independent Media Agencies Launch Global Buying Network
Ikea Hands $86 Million U.S. Media Account to Mediaedge:cia
Sponsorship Costs for Fireworks Displays Skyrocket
How Nontraditional Thinking Keeps Meow Mix Purring Along
That’s Not a Dirty Coffee Cup, It’s an Ad
Favorite Brand Icon Vote Kicks Off in Times Square
Forget 1-Second Spots: BBDO Sets ‘Guinness’ Record
Four Creative Execs Open Agency in New York, Boston
MassMutual Names Mullen Ad Agency of Record
Couple Signs Advertisers to Sponsor Wedding Day
Smith Barney Selects Hill Holliday for Creative Ad Account
Clear Channel Eyes One-Second Radio Spots
BrandBuzz Wins LG’s $50 Million Print, Broadcast Account
Ogilvy & Mather Wins Grand Effie for ‘Real Beauty’ Campaign
Berlin Cameron Wins Creative Ad Account for Hennessy Cognac
World Cup Advertising Frenzy Kicks Off
Publicis USA Names Chief Creative Officer
Whirlpool Consolidates Ad Creative With Publicis Worldwide
WPP Asks Judge to Dismiss Former Grey Exec’s Lawsuit
Horizon to Get Interactive Through Acquisitions
Universal McCann Hires Search Expert for MasterCard, Intel
Tech-Savvy Chimp Helps Yahoo Promote New Site
Sara Lee Names TBWA Ad Agency of Record
CBS Selects Cliff Freeman for New Season Promo Spots
Ad Agency Drops Suit Against Maine Blogger
TV Clutter Continues to Worry Advertisers